The first Apulian store was inaugurated in Ostuni, in VIALE POLA 67. The design of the new format launched by the Campania company, which has been active in the world of bijoux and accessories since the seventies, represents a moment of international launch for the brand, after the ten-year experience of the 2008-2018 franchising.
The new concept store focuses on total white, giving the environment connotations of value that aim at enhancing the jewels in the window. The renewal is total: in fact, the formula has also been revised, increasing the margins and benefits for affiliates with incentives and rewards. BySimon completed the format with a renewed image and a new web system integrated with social networks to consolidate the relationship between the end customer and the store.
Founded in 1970 in Naples, from an idea of Francesco Simeone, BySimon has its headquarters and showroom at the Tarì Goldsmith Center. The company produces silver jewelry, bijoux and watches under the brands BySimon, BYS bijoux, Simeone jewels and iJewel.
