What matters is to sow ...
Sow with your smile, with your greeting.
Sow with your sweet look, with a warm hug.
Sow in all circumstances with courage and enthusiasm!
Sow with faith, but above all with love;
so that your sowing becomes fruitful.
A delicate passage reads this way and in its simplicity it lends itself to expressing the company history of BySimon with essential phrases.
A journey of courage, love and enthusiasm that has transformed a small jewelery shop in the historic center of Naples
in the forge of a modern company overlooking the world.
A journey of 50 years of smiles and dedication, 50 years of research of beauty to the sound of an intoxicating mantra -Enjoy Luxury-
sowing passion for one's commitment and savoring the pleasure of creating in the company every day
small design masterpieces.
An activity, that of handcrafting absolutely enchanting jewels, which slowly blossomed from the stubbornness of father Franco,
from mother Rosa's self-denial, from Marco's curiosity and Andrea's trust.
50 years ago a bold man with courage and recklessness left his job as an agent to embark on an entrepreneurial adventure,
50 years ago the same man was preparing to become the father of those boys who years later would have joined him in the work.
Little big seeds made his journey fruitful ...
It was a long, exhausting, compelling and amazing journey made up of little things,
of family rituals, of cultivated traditions, of desired dreams and then come true.
Passion, smiles, emotions cannot be told but inhabit the hearts and memories of those who have lived and protected them.
BySimon's journey was full of effort, there were difficulties along the always uphill path.
The successes were part of his DNA as well as the obstacles to overcome; profuse love today
in the work it is unchanged and sustains the considerable energies expended day after day.
The gaze is turned back so as not to forget everything that the Simeone family has
has achieved in 50 years of activity thanks to its union,
but even more it turns to tomorrow to discover new lands
to be explored by seeking and sowing beauty.